Choose "Make this ad premium" at checkout.
Check with seller What is Search Engine Optimization (SEO)? Kaur
- Location: Kaur, Bengkulu, Indonesia
PPC stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.
Basically, advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results.
So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side.
Another key point: it’s important never to think of it as “SEO vs. PPC” (i.e., which one is better) because these are complementary channels. It’s not an either-or question – always choose both (as long as your budget allows it).
As we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land.
Whenever we mention “SEM,” it will be because we’re referring to both SEO (organic search) and PPC (paid search).
If you’re curious about the history behind how “SEM” came to mean “PPC” at the exclusion of SEO, you can dig deeper into these articles:
Why is SEO important?
SEO is a critical marketing channel. First, and foremost: organic search delivers 53% of all website traffic.
That’s one big reason why the global SEO industry is forecast to reach a staggering $122.11 b
![Share by email Share by email](https://fivedollarclassifieds.com/oc-content/plugins/simple_social_share/images/email.png)
![Share on Facebook Share on Facebook](https://fivedollarclassifieds.com/oc-content/plugins/simple_social_share/images/facebook.png)
![Share on Twitter Share on Twitter](https://fivedollarclassifieds.com/oc-content/plugins/simple_social_share/images/twitter.png)
![Share on Google+ Share on Google+](https://fivedollarclassifieds.com/oc-content/plugins/simple_social_share/images/google.png)
![Share on LinkedIn Share on LinkedIn](https://fivedollarclassifieds.com/oc-content/plugins/simple_social_share/images/linkedin.png)
![Pin on Pinterest Pin on Pinterest](https://fivedollarclassifieds.com/oc-content/plugins/simple_social_share/images/pinterest.png)
Useful information
- Avoid scams by acting locally or paying with PayPal
- Never pay with Western Union, Moneygram or other anonymous payment services
- Don't buy or sell outside of your country. Don't accept cashier cheques from outside your country
- This site is never involved in any transaction, and does not handle payments, shipping, guarantee transactions, provide escrow services, or offer "buyer protection" or "seller certification"
Related listings
-
Flawless Skin Giveaway!Events - Harvey (Louisiana) - September 5, 2024 Check with seller
Want flawless skin? Enter our bi-monthly giveaway for a chance to win premium skincare products! Keep your skin looking fresh and fabulous.How to Enter:1. Click the link.2. Fill in your details.3. Wait for the winner announcement!Open to US residents...
-
Hydration Heaven Giveaway!Events - Osceola (Wisconsin) - September 5, 2024 Check with seller
Achieve hydration heaven with our bi-monthly skincare giveaway! Win top-notch skincare products to keep your skin hydrated and radiant.How to Enter:1. Click the link.2. Enter your details.3. Wait for the announcement!Open to US residents aged 18 and ...
-
Skincare Paradise Giveaway!Events - Modena (New York) - September 4, 2024 Check with seller
Ready for skincare paradise? Enter our bi-monthly giveaway for a chance to win premium products! Perfect for maintaining hydrated and beautiful skin.How to Enter:1. Click the link.2. Enter your name and email.3. Wait for the winner announcement!Open ...